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Our Company
We created Integrated Insights (I2) to address the growing need for market research that directly informs business decisions. We specialize in using methodologies which integrate the rigor of primary research with the practical need for forecasting and valuation. Our unique approach to the business analysis process recognizes that primary research is only part of a broader process and we are committed to leading our clients along each step of the way.
Our mission is to deliver rigorous, actionable, and financially-oriented business analysis that enables our clients to create value through better decisions.
Our senior-level consultants are involved in the entire business analysis process — from framing, scoping, and research design to fielding, analyzing, and reporting. Being fully involved in the process enables us to form a deep relationship with our clients, a more thorough understanding of their needs, and a customized approach to informing their unique decisions.
Our flagship offering, True Diligence, is an integrated and customized approach to business analysis that uses primary market research to directly inform forecast and valuation models while meeting tight deadlines and budgets. Learn more about True Diligence.
Our Approach
At I2 we take a broader and more comprehensive approach to address the strategic decisions facing our clients. By designing our projects around the decisions themselves, we ensure a more focused and financially-oriented approach to the primary market research.
Best practices in business analysis requires us first to identify and structure the decisions prior to gathering information to inform those decisions. This results in primary market research which directly informs these decisions without the need for supplemental investment in business analysis or unnecessary assumptions in the analysis phase.
Learn more about our methodologies
Our Consultants
Learn more about each of the Integrated Insights team members:

david@integratedinsightsconsulting.com
David is the founder and senior partner of Integrated Insights. In line with the company’s approach and principles, David works directly on projects from the early scoping of the project to the final deliverables. David’s experience and ability to frame high-level strategic issues leads him to spend significant time up front with clients to ensure the need for primary market research is real and that the results will impact actual decisions. David helps monitor and manage all projects within the firm and also manages the day-to-day operations of the firm.
Prior to founding Integrated Insights, David was a Director at Eidetics (now a division of Quintiles Consulting), where he managed a wide variety of consulting and market research engagements. Before his six years at Eidetics, David worked as a market researcher and decision modeler at Amgen. Prior to that he worked in the Health Care Consulting group at PriceWaterhouseCoopers. He has a bachelor’s degree in biology from Cornell University and an MBA from New York University.
David has over 25 years of experience in the pharmaceutical, diagnostics, and medical device industry with in-depth knowledge of both the scientific and commercial sides of the business. David began his career in the lab of a start-up biotechnology firm and is well versed in technically complex categories and classes. David also worked in both the Market Research and Decision Analysis groups at Amgen. Since that time, he has pursued the integration of these disciplines both at Eidetics and now at Integrated Insights Consulting in order to make primary market research more actionable.
David’s therapeutic areas of expertise include rheumatology, oncology, urology, women’s health, men’s health, hematology, infectious disease, vaccines, neurology, nephrology, endocrinology, gastroenterology, ophthalmology, and pain management.

john@integratedinsightsconsulting.com
John is a partner at Integrated Insights Consulting. He focuses largely on primary data-driven financial analyses to inform strategic investment decisions. This includes new product forecasting, market segmentation and sales force deployment, communications strategy, and BD support (e.g., valuation, diligence). John’s projects often link primary data from multiple sources (e.g., HCPs, payers, patients), as well as a variety of secondary data sources. John has led research in the US as well as many ex-US markets.
John joins I2 from The Parthenon Group, a management consulting firm located in Boston, MA. Prior to Parthenon, John worked as a Research Manager in the quantitative modeling group of Eidetics (now a division of Quintiles Consulting), a health care market research company.
John holds a bachelor’s degree in economics from Williams College and an MBA with a specialization in financial engineering from MIT.

gregory@integratedinsightsconsulting.com
At Integrated Insights, Gregory has supported clients with new product demand modeling, forecasting, knowledge management, creating executive-level market overviews, process design and improvement, and marketing communications research. Gregory’s work has spanned various therapeutic categories within women’s health as well as genetic testing. His primary focus is on using quantitative research to inform key product decisions.
Gregory joins Integrated Insights from Deloitte Consulting, where he spent two years as a Manager and a Senior Consultant in the Strategy practice. While at Deloitte, Gregory worked with a number of companies across the health care industry on topics such as commercial strategy development, market and competitive assessments, growth strategy, market entry, knowledge management, acquisition screening, and customer value.
Before Deloitte, Gregory worked for four years at Eidetics, a Boston based market research firm (now a division of Quintiles Consulting), within their Decision Modeling Group. As a Research Manager and Analyst with Eidetics, Gregory primarily developed multivariate quantitative models based on primary research to help clients with difficult questions related to new product forecasting, prescriber or patient segmentation, pricing models, and message optimization. Gregory has worked across a number of therapeutic categories, including migraines, diabetes, bipolar disorder, schizophrenia, and women’s health.
Gregory holds an MBA from New York University as well as a BS in Operations Research and Industrial Engineering from Cornell University.

andrea@integratedinsightsconsulting.com
As a Principal at Integrated Insights, Andrea works on a variety of qualitative and quantitative projects for pharmaceutical products in all stages of the lifecycle. Andrea is also an experienced moderator, conducting interviews on qualitative primary market research projects.
Prior to joining I2, Andrea worked as a Behavioral Health Researcher and Technical Writer at Health Forum Online. She has also served as a Community Health Advisor for Peace Corps Zambia (2003-2006) and Liberia (2010).
Andrea holds a Masters in Health Psychology from the University of the Sciences in Philadelphia and a Bachelors in Psychology from Virginia Tech.
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