Overview
We specialize in designing and conducting primary market research
which is customized to our clients’ needs and focused on the
strategic decisions they face. As the availability of
information grows, we face a new challenge of finding the right
information to make informed business decisions.
To address this challenge we use a three-phased approach:
Decision Modeling
Properly structure the business decisions prior to
gathering information.
Information Gathering
Select a primary market research methodology which
is most appropriate for the unique needs of each asset.
Forecasting & Valuation
Integrate primary and secondary forms of information
into forecasts and valuations.